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Russell Moore on the Doritos Super Bowl ad

Posted by Stephen Witmer on February 9th, 2016

If you haven’t seen the Doritos ad that ran during the Super Bowl, here it is:

A national abortion rights lobby denounced this ad on Twitter for using the ‘antichoice tactic of humanizing fetuses’ and social media has been abuzz with responses on all sides.

Russell Moore has a short, excellent response to the situation, and he helpfully does not let us get away with a self-congratulatory response or a feeling of superiority toward the anti-right to life lobby. Yes, the response of abortion advocates to this ad demonstrates moral blindness. But an important take away for us as believers is the realization that we all are tempted to de-humanize those around us. Doing so enables economic oppression and the use of pornography, among many other things.

Read Moore’s excellent piece here.